About Us - Bar Brasil Estocolmo – Events, Concerts & Carnival

About Bar Brasil Estocolmo

Established 1993

Brings the Heat, the Sound and the Soul of Brazil to Scandinavia

Bar Brasil Estocolmo är ingen befintlig ”bar” utan vi är ett eventföretag som driver en mobil klubb-, konsert och eventverksamhet i centrala Stockholm.
Klubben grundades 1993 och har fram till idag arrangerat drygt 300 konserter varav många med internationella världsstjärnor samt runt cirka 500 klubbkvällar med DJ:s.

Bar Brasil Estocolmo is not an existing “bar”; rather, we are an event company that operates a mobile club, concert, and event business in central Stockholm.
The club was founded in 1993 and has, to date, organized over 300 concerts—many featuring internationally renowned artists—as well as approximately 500 club nights with DJs.

O Bar Brasil Estocolmo não é um “bar” tradicional; somos uma empresa de eventos que opera uma atividade móvel de clube, shows e eventos no centro de Estocolmo. O clube foi fundado em 1993 e, até hoje, realizou mais de 300 shows — muitos com estrelas internacionais — além de cerca de 500 noites de clube com DJs.

• Bar Brasil Estocolmo – Leva o calor, o som e a alma do Brasil à Escandinávia.

• Picture above from Polar Music Prize 2004: Gilberto Gil, Johan von Friedrichs (Bar Brasil) and Jimmy Cliff at Grand Hotel.

THE BAR BRASIL STORY

The Bar Brasil story begins with the World Cup in 1970.

Johan von Friedrichs, then eight years old, becomes totally fascinated by Brazilian soccer. Later on, Brazilian music and culture also capture his heart. After his first trip to Brazil, and the encounter with the generous and open-minded people there, he was hooked.

Johan met the Brazilian singer Dalila [dalila.se] in Stockholm 1988, and she became a great source of inspiration for him with her deep knowledge of Brazilian music.

In 1993, the club concept Bar Brazil Estocolmo was founded (with friend Johan Wikström). The idea was simple: let’s introduce Brazilian music and the artists we listen to daily when we are in Brazil to the Swedish audience. At this time Swedish media, radio and night clubs almost never played Brazilian music.

After 30 years the party is still going on! Bar Brasil has arranged around 300 concerts with live music, including many international artist, and more than 500 club evenings with DJ:s. Many thanks to our coworker and resident DJ, Wesley dos Santos, for his support all these years.

Things have changed over these past thirty years. Nowadays, the numbers of Brazilians living in Sweden has increased tenfold, and there are many more Brazilian cultural events available. I hope we have been, and will continue to be an inspiration for all of you who love Brazilian music, the carnival tradition and Brazilian culture. Bola pra frente … e mais 30 anos de glória!

Stockholm nov 2024

Johan von Friedrichs / Managing Director – President

C O N C E R T S
International Artists Promoted by Bar Brasil Estocolmo 1993–2025

• Arlindinho, Brazil (Bar Brasil 30 Years Aniversáry)
• Arto Lindsay, USA (in collaboration with Berns and Bonniers Konsthall)
• Africando, Cuba-France-Central and West Africa
• Bamboleo, Cuba
• Bebel Gilberto, Brazil
• Charanga Forever, Cuba
• Charanga Habanera, Cuba
• Elsa Soarez, Brazil
• Fábio Carneirinho, Brazil
• Farofa Carioca, Brazil
• Forro in the Dark, Brazil/USA
• George Clinton & Parliament Funkadelic,* USA
• Gilberto Gil, – World Tour as Minister of Culture of Brazil!
• Hermeto Pascoal, Brazil (in collaboration with Berns)
• Ivan Lins, Brazil
• Jair Rodrigues, Brazil
• João Bosco, Brazil
• Joyce, Brazil
• Kes,** Trinidad & Tobago/UK
• Laritza Bacallao, Cuba
• Los Van Van,* Cuba
• Marquinho Sathan, Brazil
• Marcos Valle, Brazil
• Mario Broder, Brazil
• Milton Nascimento, Brazil
• Mr Catra, Brazil
• Nelson Sargento, Brazil
• Notch,** USA Olatunji** Trinidad & Tobago/UK
• Olodum,* Brazil
• Oscar D’Leon,* Venezuela
• Paula Morelenbaum, Brazil
• Pitbull,** USA
• Quinteto Jobim/Morelenbaum, Brazil
• Sany Pitbull & Duda do Borel, Brazil
• Silvério Pessoa, Brazil
• Triniboi Joocie,** Trinidad &Tobago/UK
• Trio Mocotó, Brazil

• Djavan, Brazil – Promoted by SELAM, initiated by Bar Brasil.

* In collaboration with Peter Nordahl.
** In collaboration with Uncle Eric Ent.

We also would like to Highlight brazilian artists we have presented as: Gil Felix, Diggo de Deus, Sátyra Carvalho, DJ Edgar, Serginho do Porto, Emerson Dias, Digão do Cavaco, Leandro da Mangueira, Zuzuka Poderosa, Afonso Machado & Bartholomeu Wiese, Mestre Chuvisco, Mestre Jorjão among others …